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Content is where marketing wins or loses
You can get your audience, message and channels right. If the copy on the website doesn’t work at the point of decision, the rest is wasted.
Most founders pay for a CMS and a designer, then write the copy themselves. That’s often why the site doesn’t convert as it should.
Here’s seven things worth testing your homepage against.
- Sound like a…
Colin Slade, Josephine Rowe and Lisa Henshaw7 CommentsView more comments-
Yes to all of these!
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Cheers Lisa. I see copywriting is central to what you do. Which of these seven do you think most people trip up on? My money’s on 4 😊
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