What to Do Next: Improving How People Find You
If this section scored lower than you expected, it’s usually not because you’re doing nothing. It’s because whatever you are doing feels scattered, effortful, or disconnected from real outcomes.
Most small business owners aren’t short of marketing activity. They’re short of intentional acquisition.
You might be posting occasionally, turning up to events, following advice you’ve picked up along the way. But it can still feel like people find you by accident rather than design. And that’s exhausting.
What this score usually means – you may recognise some of this:
- Doing “a bit of everything” but not seeing much back
- Marketing happening in bursts, usually driven by guilt or panic
- Not being sure where enquiries actually come from
- Feeling pressure to do more, without clarity on what matters
This isn’t a motivation problem. It’s a focus problem.
What to focus on first
Before adding anything new, I’d strip things back.
The most useful question here is simple:
- How do the right people usually find you now?
Not how you wish they did. Not where you feel you should be visible. But what actually leads to conversations, enquiries, or introductions.
That answer tells you far more than any marketing tactic
One practical thing to do this week
List every way someone could currently find you. Keep it factual.
Then circle the one or two routes that genuinely lead to good conversations — the kind that fit your work and your values.
That’s where your energy should go.
Marketing becomes sustainable when you choose where to show up, rather than trying to be everywhere.
A mindset shift that helps
Marketing isn’t about broadcasting.
It’s about being findable by the right people.
You don’t need maximum visibility. You need the right kind of visibility, in places that make sense for your business and your capacity.
Doing less, more consistently, nearly always works better than doing more, sporadically.
Why accountability matters here
Marketing slips easily because it rarely feels urgent. It’s the first thing dropped when client work takes over, and the last thing reviewed properly.
Having somewhere to reflect on what’s actually working — rather than what you feel you should be doing — helps you stay focused and realistic.
This is another place where community and shared experience matter more than theory.
Your next steps
Work independently:
Access practical guidance, tools and further reading to improve this area at your own pace.
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