[Stuart Morrison]

Welcome Doris, I’ve done a lot of B2B marketing (websites) and have also worked with internal comms teams to deliver staff comms programmes (WIlliam Hill, Perfect Home and others). You make a very interesting proposition which shows your expertise in this area. What I would think about is not just what you’re offering but what one problem does each “thing” solve for the client. Sure you are all over that type of thing, so will leave it there, but drilling into the “why is my customer buying this?” and “what pain point is this fixing?” are two questions that I find help give me a quick and easy insight into just how to pitch what it is you are offering to your ideal customer.

However it can also allow you to think about the basic “relief” you offer and then just start to think of innovative routes to market that you might take to introduce “internal comms” under a different guise, to a new market of untapped opportunities. Example: You might offer dentists a progamme to help internal comms for the staff/team. Which is the product, and shows knowledge. But the dentist might really “lean in” if you spoke about improving outcomes for their patients.

In my hypothetical scenario, if Dentists proved ideal customers you then just boil it down to the killer pitch, such as;

“Want better patient reviews, and improved margins?”.

Practice professionals are going to prick up their ears at that.
That’s the foot in the door that lets you go on…

I’m Doris Holleufer an internal comms speaclist of X years, and in my experience business that improve internal comms with a programme of team development. Reducing mix-ups and mistakes in your practice, which you know just ends with a poor patient outcomes. And who doesn’t like to gossip about the “mistake my dentist made…” to their friends, and online? It’s a real headache, staying ahead of the bad reviews, and the time it takes to deal with complaints, that’s just wasted hours baked right into your business.

If that’s made you interested then contact me today for a free 45 minute strategy session. If you think I have wasted your time I will donate £50 to a charity of your choice, but as I sit here and write this I know money is leaking out of your business in wasted time, effort, and resources. I won’t waste your time any longer, I know it’s precious. Thank you for considering visiting blah.com to book a time to talk that is convenient to us both.

I wish you continued success with your endeavours.”

Obv. there’s a boatload of caveats with all the above, but the point I am rather “over-egging” is that if you can identify a problem, then offer the solution things tend to be easier to sell than simply offering a list of services and hoping that someone might see what you do and give you a call. Most busy business owners or directors are head-down and in full flow, you need to interrupt them with a compelling pitch. Makes selling easier as you also find more customers at the point they want to buy, rather than looking for people who might at some future point, once you have spent a lot of time educating them as to the benefit of your services may buy. rust me, hands down know this from first hand experience. A perennial parade of “possibles” polluted my pipeline. Then someone clued me in that it was no good trying to show people how skilful I was, if they didn’t know they needed my skills!

OK, hope that helps and look forward to seeing you flourish and grow!

P.S. apologies for any of the poor grammar, punctuation and spelling; I have decided to leave it in so you knew a human wrote this not a StuBot! Lovely to make your virtual acquainteance and look forward to finding out more about your offering either at the Monday Session at 9:30am on Zoom, or at one of the in-person meetings? Have a great weekend!😎