[Doris Holleufer]

Thanks Rob, that is so helpful! Yes, when I’m networking and tell people I work in internal comms, I generally get blank looks or worse still people think I mess about with wires and cables under people’s desks. Working with leadership teams within organisations sounds like a good approach – motivating and engaging teams is so important these days particularly as the office landscape has changed from desk-based to hybrid to fully remote as well as choosing the right platforms. Building brand values and the company’s culture in comms is my ‘bread and butter’, not just informing employees but building the story and giving them the tools to be able to connect the dots and see the bigger picture. This is great feedback for me to work into my plan – thanks very much!