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Hello everyone – lets kick things off and let’s hear from you. Tell us a bit about your business, and reveal your big challenge or huge target you have right now.
Tell us what is currently got you stuck tighter than a chihauha in a cat flap.
and/or
Inspire us with your derring-do, your chutzpah or crazy goal!Lets GO!
Hannah Logan, Doris Holleufer and Christina Sherring10 Comments-
Hi there
For me, in my beauty business, I’ve changed direction a bit! I was going to do nails but have decided against it. So I’m going to do other aspects of beauty as well. One of my hurdles is, advertising and finding customers.
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@Distinction72 Hi Christina – it’s definitely key to get very clear on your offer first – so what services are you offering to customers? And what is your value proposition , ie what reason can you give people to choose you above other beauty service providers ?
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I’ve only just seen this message, it didnt come through on my Emails.
When I choose my business theme, it had to fit around school time as that’s my main obstacle! So that’s why I choose to go self employed to give myself a chance but a lot of people are doing the same! So far I’m offering; traditional manicure, hand massage and hot stone therapy but I’m doing it mobile so dont have a salon. Not many people want a traditional manicure, I tried gel nails but dont want to do it as it ruins your own nails. I’m in the middle of doing nail art but with a traditional manicure. It’s very hard to stand out from the crowd!
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@Distinction72 Hi Christina I think I missed this on the old platform. Welcome to the group.
Sounds like you’ve built your business around what works for you, which is always a great starting point! Standing out when lots of people offer similar services can be tough but a common problem, – it’s all about how you position the business around what makes you different.
A few things worth thinking about:
Find your uniqueness or point of difference – If most people are doing gel nails but you believe in things like natural nail health, maybe make that your thing. There’s definitely going to be an audience out there that values nail care and looking nice without the damage or high maintenance.
You’re already being a bit different by doing mobile services—lean into that too and make it your advantage rather than disadvantage! Maybe your messaging could be a “relaxation at home” experience, or “dont skip self care just because you are too busy” . This will help you start attracting the right clients without feeling like you have to compete with everyone else.
People don’t just buy services; they buy into why you matter to them. If you believe in natural beauty and self-care that’s kind to your nails, make that the basis from which you promote yourself.
Hope that helps, and best of luck!
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@RobFryer-BrandStorm @Distinction72 – A lot of neuro diverse people have severe sensory issues with personal care, such as hair and nail salons. Lighting, noise, overwhelm, it can be extremely unwelcoming environment. A treatment at home is therefore an amaing experience, and might find a following of users for whom a very public, bright and noisy enviromemnt in a retail space may actually be offputting so being mobile is perhaps a benefit in certain circumstances. Be different, stand out and deliver an excellent serivce and your customers will find you.
Just my 0.02c. and welcome to BiZHUB!
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Hi everyone,
My ‘business’ is very much in its infancy, I’ve been contracting for years and am now looking to go it on my own – I’m an internal communications and employee engagement specialist, so my challenge is to highlight to companies that:
• adding full-time headcount means risk and long-term commitment
• keeping a big agency on retainer is also a long-term commitment – and a huge money drain, and
• keeping a range of consultants on-call for month-to-month needs makes business sense. We’re there when you need us – in whichever capacity makes sense.
So how do I turn this into a marketing campaign that gets me the contracts I need to have a viable business – I have my work cut out for me!
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@DorisHolleufer hi there! I took your comment and asked Chat GPT for some ideas… The full answer below is both what I would have suggested and a good starting point.
This is a great positioning challenge! Here are some real-world, practical ideas to turn this into a compelling marketing campaign:
1. Lead with the “Smart Business” AngleYour value proposition is flexibility + cost-effectiveness compared to hiring full-time or retaining a big agency. Position yourself as the “Smart, Scalable Solution” for internal communications.
Tagline ideas:
“The internal comms expert you need—only when you need.”
“Strategic comms without the overhead.”
“Your on-demand internal comms partner.”
2. Create a Simple, Persuasive Landing Page
Your website should quickly communicate your key points:
✅ Why hiring full-time = risk
✅ Why a big agency = expensive overkill
✅ Why on-demand = smart businessWhat to include:
A cost-comparison calculator (“See how much you save vs. hiring”)
Case studies or “mini success stories” showing how businesses benefited from flexible support
A clear CTA (e.g., “Book a free strategy session”)3. Targeted LinkedIn Content + Outreach
Since your audience is likely HR, internal comms leads, and senior leaders, LinkedIn is where you should be.
Content ideas:
“The hidden cost of hiring an internal comms manager” (break down salary + benefits vs. flexible consultants)
“Why most employee engagement budgets are wasted” (and how to optimize)
“What CEOs don’t realize about internal communications”
Outreach strategy:
Find HR and Comms leaders in mid-to-large companies
Send personalized messages about the scalable, no-risk model you offer
Offer a free 30-minute audit or consultation
4. Offer a “Test Drive” Service
Make it easy for companies to say yes. Instead of asking for a contract immediately, offer:
🔹 A fixed-price project: “Get a custom internal comms strategy for £X”
🔹 A pilot package: “One month of on-demand comms support—risk-free”5. Use Testimonials & Case Studies as Social Proof
Even if you’re just starting, get previous clients (from contracting work) to give testimonials.
Format them as mini LinkedIn posts or website before/after stories
6. Email Campaign Targeting HR & Comms Leaders
If you have (or can build) a list of potential clients, send a 3-part email series:
1️⃣ The Pain: “Why internal comms is often the first to suffer in budget cuts”
2️⃣ The Solution: “How to keep internal comms strong—without a big budget”
3️⃣ The Offer: “Try flexible comms support—no risk, just results”
ENDSeems like a decent number of ideas for you to peruse, ponder and propagate! What do you think og Chat GPTs responmse? Happy to ask it more for you 🙂 Or sign up yourself, I am only using the free version!
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@Stu Thanks very much, this is all great – very helpful in putting my marketing plan together. Very much appreciated!
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@Stu 😀 can you answer this for Doris ?
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@SiGNAL-Emma I did, new website seems to have deeted/moved my response.
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