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  • This week in the BRANDING EDGE Circle…

    Messaging vs visuals – which matters more to you?

    When you’re running your own business you rarely have the time (or headspace) to focus both right? We find business tend to focus on either:
    🎨 Making everything look good using Canva but struggling to explain it clearly — or
    ✍️ You’re good at writing…

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    Rob Fryer and Stuart Morrison
    3 Comments
    • OK, kicking this off with a question – if you have to focus on ONE thing to improve your brand, what would it be Rob?

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    • Rob Fryer (edited)

      Really your brand messaging is something to look at before visuals. This includes:

      ✅Getting clear on why you do what you do (and why anyone should care)
      ✅Who you are ideally for (ps it is not anyone or everyone)
      ✅and the key messaging pillars you are going to stick to.

      Once you understand your key messaging you can develop your brands identity…

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    • Morning all.
      Just wanted to give a heads up to my free online open session this Wednesday at 9am.

      It’s titled – Design That Sells
      – How to boost your marketings ROI through consistent design.

      The truth is your marketing budget is being wasted if your design isn’t consistent.

      Every mismatched logo, off-brand colour, or hastily thrown-together Canva…

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    • Hey everyone.
      In this mornings Monday Accelerator we discussed ‘polishing your lamp’. How can we get our business to shine brighter. 🔆

      I have just launched the new Champions Circle– The Branding Edge.

      This circle is for anyone looking to make their business shine brighter to the people they want to attract and I’ll be focussing on the…

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      Gareth Turner, Stuart Morrison and Carl Alford
      1 Comment
    • Just a heads up that tomorrow I have my next Branding Open Session at 9am

      If your brand is still a megaphone shouting features, you’ll simply struggle to attract customers rather than build loyalty.

      So many brands blend into a sea of sameness with inconsistent experiences that erode trust, and a lack of genuine participation.

      The brands that win,…

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      Gareth Turner, Maciej Konarzewski and 3 others
      3 Comments
      • I’ve worked with Rob and he’s been adding his insights and expertise to one of our projects, and I would recommend him for branding to anyone, so get along and grab some great advice from someone who knows what they are doing!

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      • Hope the session went well Rob.

      • Hi everyone.

        I run free bi-weekly branding open sessions on Wednesdays at 9am and our next one is this Wednesday.
        This week I’m diving into How to Avoid the Branding Pitfalls of Scaling Fast

        It will be focussing on what most founders miss when scaling (and how to fix it) . We’ll discuss what strong brand foundations look like, why they matter…

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        Hattie, Stuart Morrison and Emma Selby *Flexspace Operator*
        2 Comments
        • Thanks Rob! Everyone take advantage of this very high value free training if you can!

          • I’ve recently asked Rob to help inmprove our business branding and have been really pleased with the results. 100% recommend him if you want to sharpen up your business image and build a better brand!

          • Just opening up a conversation about awards –

            “You have been nominated for an award’

            I have had emails from an awarding body that led with that headline and messaging

            It was from UKBEA Business Awarding Body about a nomination BrandStorm has received for a British Business Excellence Award.

            However after finding out a bit more it seems it is…

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            Stuart Morrison, Lisa Woolnough and Rob Fryer
            11 Comments
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            • Sadly, having worked within the events industry for almost 10 years, these ‘awards’ are mostly money making schemes, and/or self appointed. That’s not to say that they are worthless, of course. Because brand awareness is brand awareness, regardless of how we get it!

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            • I have come across this before – I think it was Prestige Awards – they take your money and give you an award….. not really ethical in my book.

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          • Hi everyone.

            I run free bi-weekly branding open sessions on Wednesday at 9am and our next one is this Wednesday.
            This week I’m diving into Simplify to Scale: How to Uncomplicate Your Brand for Better Success

            It will be focussing on practical steps to simplify your brand and drive clarity across your business.

            If you’re confused about…

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            Lisa Woolnough, Emma Selby *Flexspace Operator* and 2 others
            2 Comments
            • Looking forward to attending this – always great sessions. Highly recommended!

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              • Thanks for sharing this — it sounds like a really valuable session! I appreciate the invite and love the concept of simplifying branding to drive clarity and impact. I’ll take a look at the link and see if I can join on Wednesday.

                Wishing you a great session and hope it goes really well!

              • Does anyone here have good knowledge of using Go High Level – specifically setting up automations and campaigns within it. Thanks

                Stuart Morrison, Gareth Turner and Lisa Woolnough
                6 Comments
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                • I think @davenyss may have used this in the past – but if not, I think he knows someone who does have experience.

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                  • sorry no i havent used this one – i have used many other though – and most of them genrally run along the same lines

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                  • STARTING SOON – THIS WEEKS FREE BRANDING OPEN SESSION

                    Today we are delving into how inconsistent or poor design could be costing you sales and trust. We’ll show you how to align design with your strategy, create consistency, and make design a powerful tool for growth.

                    If you’re dabbling with Canva or pushing content out with little thought to…

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                    Matthew Laakvand and Lisa Woolnough
                    3 Comments
                  • HEY BUSY BiZHUBBERS – I NEED YOUR INPUT…

                    I’m putting together a mini-series challenge this week with 60-second videos where I answer your biggest brand and design frustration.

                    So… what’s keeping you up at night?

                    Can’t explain what makes your business different?

                    Hate your logo but don’t know what “good” looks like?

                    Struggling to get people to…

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                    Gareth Turner, Claire Carter and Emma Selby *Flexspace Operator*
                    9 Comments
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                    • Pros and cons of a personal brand alongside the business one – do we need both? Are they the same thing? Or two different things? Also any thoughts on a brand mascot 😆 🐝

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                    • Love this idea—bite-sized branding advice sounds like exactly what a lot of us need!

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