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TedX Crawley continued….
The arvo.
Vicky O’Farrell got us alert and focused.
Her main point was – we don’t need to react to the information at the same speed it is received.
It’s so easy to pick up the phone after it pings and re-act straight away, even the act of looking at the notification is an immediate reaction . Vicky reminded us to slow down and take moments to prepare ourselves. If the phone pings – leave it – enjoy your coffee, enjoy the moments and only when you are ready then dedicate the time to look at emails, messages etc
Then Steve Sawyer got us thinking about “Love” in business, which sounds a bit deep, but he basically compared professional relationships to dating. It’s actually a great way to look at it!
He broke it down into three stages: first up is the “attraction.” This is all about that first impression and whether you are standing out for the right reasons, or just blending into the background.
Next, you’ve got the follow-up “dates.” This is your chance to prove you’re not just a pretty face and that you actually bring real value to the table for the long haul.
Finally, there’s “commitment.” This is the holy grail – it’s built on total trust and being consistent, which is how you end up with a genuinely loyal business relationship.
Kate Fuller kept it short and sweet. She reminded us that sometimes we can work so hard and end up changing ourselves in the process just to get a seat at the table before we realise we don’t even want to sit down there! She encouraged us all to create our own paths in business.
Sheryl Tipton – Chartered Marketer gave us a crucial lesson in marketing and basically said – Your customers don’t care about you!! She was implying that we ought to stop selling. We need to stop pitching “we do this, we can help with that, we just won this award” – us, us ,us….We unintentionally end up alienating our audience and adding to the noise of advertising and marketing fluff. This was a good talk that made me realise that marketing can sometimes fall flat and too indulgent – we’ve all seen those posts on linked in etc whereby it all just seems a bit like a brag. She reminded us to think of the customers point of view and turn it back on them – easier said than done! But through stories as explained by Dan Ford I think I’m going to try this tactic.
And lastly Lucy Pitts gave us a life lesson about naivety and how it served her well!
She spoke about her opportunities and how her naivety led her to saying yes now and learning later. I’ve never been one to do this – quite the opposite – if I don’t know enough about it I shy away from it – leave it to the professionals!! but I am now determined to try the things!
And there it is a very brief look at what I found interesting at the Ted X event!
Stuart Morrison, Colin Slade and 3 others3 Comments-
Love this Josephine. Sounds like an amazing day.
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Brilliant, what a great round up – all valuable lessons
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Amazing review – I have always said sales is like dating, you wouldn’t go on a date with someone you didn’t know, and certainly wouldn’t deepen any relationship if you didn’t like them, and move on to trust them eventually. It’s a gradual slow process, or a quicker one sometimes :-)!
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