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A quick gift for anyone wrestling with marketing right now 🎯
Most founders I speak to know their marketing could be sharper, but can’t quite put their finger on where the weak link is. Strategy? Audience? Message? Measurement? It all blurs together when you’re in the weeds.
So I’ve built something to help.
The Marketing Maturity Scorecard takes about 5 minutes and scores you across the seven stages of the Marketing Flywheel: Strategy → Audience → Message → Channel → Content → Measurement → Optimise. You get a personal radar chart at the end showing your strongest stage and your biggest gap — which is usually the most useful place to focus first.
👉 https://growth-engine-scorecard.netlify.app
Take it whenever you’ve got 5 minutes. Ideally revisit it quarterly so you can see what’s actually shifting.
If you find it useful, The Growth Engine circle is where I dig into all of this properly — weekly prompts, resources, and live sessions on building marketing that actually brings customers in. Come and join us if that sounds like your kind of conversation.
— Sandip, The Growth Engine
Emma Selby *Flexspace Operator*, Rob Fryer and 2 others5 Comments-
Thank you @Sandip – Are you happy for me to share this in my community, in the South West?
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@sl007 Absolutely Simon, go ahead 👍🏾
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So many businesses know something in their marketing isn’t quite landing, but identifying exactly where the gap is can be the hardest part. Having a simple, structured way to assess that is incredibly valuable.
Love that it focuses on progress and optimisation rather than just “doing more marketing.” Definitely worth 5 minutes for business owners looking to sharpen their approach.1-
@clairesignalbizhub-com Well, I am a Conversion Rate Optimisation geek so I’ll always default to that way of thinking! You’re right though, more marketing isn’t the answer, it’s more of the right marketing for your business. And that’s the bit that can be hard to nail.
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I have completed this @Sandip – – good food for thought!
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