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This week in the BRANDING EDGE Circle…
Messaging vs visuals – which matters more to you?
When you’re running your own business you rarely have the time (or headspace) to focus both right? We find business tend to focus on either:
🎨 Making everything look good using Canva but struggling to explain it clearly — or
✍️ You’re good at writing great copy but don’t know how to make it visually engagingWhich do you wish felt easier when creating content for your brand?
Let me know below and if wanting to learn more on how to fix either your visuals or messaging, join the conversation right now in the Branding Edge Circle (open to Accelerator members) and bring your questions and I will help steer you in the right direction.
Rob Fryer and Stuart Morrison3 Comments-
OK, kicking this off with a question – if you have to focus on ONE thing to improve your brand, what would it be Rob?
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@stu It’s your messaging really. See my overview below and happy to discuss more with anyone about how you get clear on your messaging in the Branding Edge Circle 😉
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Really your brand messaging is something to look at before visuals. This includes:
✅Getting clear on why you do what you do (and why anyone should care)
✅Who you are ideally for (ps it is not anyone or everyone)
✅and the key messaging pillars you are going to stick to.Once you understand your key messaging you can develop your brands identity and visual style so that it supports it.
Want to find out more about the steps to take to nail your brand messaging?
I’ll be happy to run through these in the Branding Edge Circle. ⭕
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