It feels like one of those “nice ideas” we all nod at… then move straight past.

But done properly, it’s one of the most commercially useful things you can do.

Getting clear on who your ideal customer isn’t about fluffy personas or ticking a box.

It’s about:
• Reconnecting with customers you’ve gone quiet with
• Asking better questions
• Getting brutally clear on who you’re really for (and who you’re not).

If you want your brand, product, or service to stay relevant, here are some tips to start thinking about who it is you are really trying to attract today.

👉 Read my latest LinkedIn Article

FREE EVENT I will also be covering this in a free live lunchtime session next Tuesday 20th at 12pm exclusively for SiGNAL Members.

Save the date and look out for the link next week.

Accelerator Members, join my Branding Edge Circle where I am also talking more this week and next about Ideal Customer Personas and the other brand basics you need in place including some useful tools and cheat sheets.