Just a heads up that the Brand Clarity Challenge is kicking off today at Midday with a live 30 minute session on Knowing Your People (Properly)

You can access the session via this link

https://us06web.zoom.us/j/5523978339?pwd=UVNrWmQvdzZta0pPbWxZNE0wQU9xdz09

Because before we start to think about messaging, positioning, or design, we need to fix the most common mistake in branding.

Trying to be for everyone.

Real brand clarity doesn’t start with what you do, it starts with who you’re for.

So grab a brew and look forward to seeing you there.