Dom Vitzthum — founder of CREATE.

Devon hours. Dubai deadlines. Twenty years of building the thing rather than outsourcing it.

Most agencies sell you a service. I build whatever the problem actually needs — and I’ve been doing it long enough that the answer is rarely a website.

Recent work: NFC business cards running on a custom PHP platform. Digital signage for hospitality. A booking system built from scratch because the off-the-shelf ones didn’t fit. AI integrations that quietly remove a job someone was doing by hand. Brand identities. SEO that’s built for AI answers as well as Google, because that’s where the search traffic is heading.

No brief lost in translation between the person who sells it and the person who builds it.

If it’s software, digital, or somewhere between the two, bring it to me and I’ll tell you straight whether it’s worth building.

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