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What's your marketing baseline?
Quick one this week, especially for those who’ve just joined recently.
Before you decide what to fix in your marketing, it helps to know where you’re starting from. Most founders have a gut feel for this but few have validated in any great detail.
To help understand where you’re at, I built a short scorecard. Twelve questions, takes about five minutes, and you get back a simple picture of where your marketing is strong and where it’s losing you business:
https://growth-engine-scorecard.netlify.app
If you want me to take a look at your results, scroll down on the final page and hit “Submit to Circle”, it comes straight to me.
I’d love to hear one thing: did anything in your results surprise you? That’s usually where the interesting conversation starts.
And if you’d rather talk it through in person, I’m running Office Hours today at 1pm. Drop in with your results, or with anything else on your mind: meet.google.com/qhk-qowa-yvx
Simon Lloyd1 Comment-
It was great talking to you about my scorecard. Very insightful. Highly recommended.
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