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    • Same product. Different message. Different outcome.

      Your messaging isn’t just a bunch of words on your website. It needs to talk directly to your target audience by clearly defining the problem you solve for them.

      Stewart Butterfield, founder of Slack — the messaging platform — said this to his team just before Slack’s public preview launch in 2013:

      “We are unlikely to sell ‘a group chat system’…

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    • Local Hampshire Networking Event Next Week

      Hi everyone

      If you want to meet local business owners in Hampshire then I co-host the LinkedIn Local Alton events with @rachel .

      Our next event is next Wed 17th at 6pm at the Alton House Hotel.

      We know there is some kind of football match thing happening that day but I am reliably informed that as we will wrap up at 8pm you have an hour to…

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      Stuart Morrison, Simon Lloyd and Christina Relf
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    • Who do you turn to when you are alone?

      Not physically alone. Professionally alone.

      When something goes brilliantly and you want to share the win with someone who genuinely understands why it matters.

      When you’ve had one of those frustrating days and just need to get the rant out of your system.

      When you’ve got an idea bouncing around your head and need someone to challenge it, improve…

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      Josephine Rowe, Stuart Morrison and 2 others
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      • That is one thing I have found one of the most valuable things I have got from the SiGNAL community. Most of us are individual business owners and having a solid group of people to chat to that are in the same boat, to share struggles, wins or just to keep you sane is gold.

        Whatever you are going through – good or bad, reach out to that…

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        • And that is exactly the point of joining a group such as Signal. It creates an atmosphere of trust and support. People should feel free to discuss their problems, issues etc because we will all have a different take on it. We will see it from a different angle and then comes that Lightbulb moment! It’s also good to know you are not alone!

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