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Wellbeing Wednesday! (Yes, I know it's Thursday!)
As we had the bank holiday on Monday then the Monday roundup on Tuesday it seems only right to post the Wellbeing Wednesday on Thursday!
How do you process unexpected events in the business?
One of our principles at SiGNAL is ‘Embrace the Unexpected’ because often the unexpected feels bad but turns out to be for the best. Difficult news,…
Stuart Morrison2 Comments-
I once lost a very good customer, who was also a friend of my Father in Law. Big customer. Early days of business. One call. GONE. It really stang, and I RAGED! HARD. Was in full flow, and my business partner at the time was with me when I got that call asked me what had happened. I explained. His reply changed my viewpoint forever. He asked…
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Morning everyone (another hot one). I had a lovely chat with @stu yesterday about giving my business a boost. He gave me some really useful tips that I’m looking forward to implementing. I’ve got some homework and I need to get on with it! Have a great day all. 😎
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Any amount of time with that man is brilliant. 1 minute or 1 hour – absolute GOLD!
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Always interested in sharing any insights, look forward to seeing what you do next! Don’t forget to update progress here: wins, sticking points, learnings, all worthwhile sharing!
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Rachel Reade changed their profile photo 2 months ago
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Your Marketing Strategy on a post-it note.
Can you write your marketing strategy in one sentence. If you can’t get it on a Post-it, your team probably can’t act on it either.
I’ve been asking founders this for years and the answers fall into three rough buckets:
- Confident, specific, repeatable — “We help [X type of business] do [specific outcome] through [specific channel]”
- Vague — “We…
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As a new business we are struggling big time with honing in on our ‘post-it note’ description of what it is we’re offering. After an initial consultation the customer gets it but that killer phrase that really makes the point?.. we don’t have one…yet.
Great post – you’re so right – its important. I appreciate knowing straight away…
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Josephine, that’s a really common pattern and, honestly, the gap between “I can explain it in 20 minutes” and “I can say it in one sentence” is usually where the real work sits. And it’s more about being honest with yourself about who you’re best for and what specifically shifts for them rather than any cutsie copywriting.
If you want to think… Read more1 - View more comments
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OOPS! Where is the All Members Group?! And where is my Newsfeed?
Hi – important update!
While you were all off sunbathing / drinking ice cold beers we have been busy updating the site!
Newsfeed: Now obsolete
All Members Group: Now ‘Members Chat’
Meetings: Now Events
All communications take place in the Members Chat. Simple
For paid members – well that’s another matter. There is so much more for you! Head…
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I have to say, the change to the top navigation works much better for me.
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Good to know!
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