Accelerator Member Sandip Amlani
Accelerator Member
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Your Marketing Strategy on a post-it note.
Can you write your marketing strategy in one sentence. If you can’t get it on a Post-it, your team probably can’t act on it either.
I’ve been asking founders this for years and the answers fall into three rough buckets:
- Confident, specific, repeatable — “We help [X type of business] do [specific outcome] through [specific channel]”
- Vague — “We…
Stuart Morrison, Janica Rekola and Josephine Rowe7 CommentsView more comments-
As a new business we are struggling big time with honing in on our ‘post-it note’ description of what it is we’re offering. After an initial consultation the customer gets it but that killer phrase that really makes the point?.. we don’t have one…yet.
Great post – you’re so right – its important. I appreciate knowing straight away…
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Josephine, that’s a really common pattern and, honestly, the gap between “I can explain it in 20 minutes” and “I can say it in one sentence” is usually where the real work sits. And it’s more about being honest with yourself about who you’re best for and what specifically shifts for them rather than any cutsie copywriting.
If you want to think… Read more1 - View more comments
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A quick gift for anyone wrestling with marketing right now 🎯
Most founders I speak to know their marketing could be sharper, but can’t quite put their finger on where the weak link is. Strategy? Audience? Message? Measurement? It all blurs together when you’re in the weeds.
So I’ve built something to help.
The Marketing Maturity Scorecard takes about 5 minutes and scores you across the seven stages of…
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Thank you @Sandip – Are you happy for me to share this in my community, in the South West?
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So many businesses know something in their marketing isn’t quite landing, but identifying exactly where the gap is can be the hardest part. Having a simple, structured way to assess that is incredibly valuable.
Love that it focuses on progress and optimisation rather than just “doing more marketing.” Definitely worth 5 minutes for business… Read more1- View 1 reply
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Sandip Amlani updated their profile 2 months ago
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Sandip Amlani updated their profile 2 months ago
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Sandip Amlani updated their profile 2 months ago
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Sandip Amlani changed their profile photo 3 months ago
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Sandip Amlani updated their profile 3 months ago
