SiGNAL My BiZHUB | Sandip Amlani | Activity https://members.signalbizhub.co.uk/members/ccf4e362/activity/ Activity feed for Sandip Amlani. Sat, 25 Jul 2026 21:13:51 +0100 https://buddypress.org/?v=2.21.0 en-GB 30 hourly 2 bdb526599b4c7cda963b356339261330 Sandip Amlani posted an update in the group All Members: Reminder for Accelerator Members Only that the Growth […] https://members.signalbizhub.co.uk/news-feed/p/8179/ Wed, 22 Jul 2026 10:57:39 +0100 Reminder for Accelerator Members Only that the Growth Engine Office Hours is starting in an hour at 1pm to discuss anything Marketing / Growth related.

You can join via this link:

meet.google.com/qhk-qowa-yvx

Hope you see you there!

Sandip

]]> 0 eb3e780513137c0afe663cc74a703c81 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/8023/#acomment-8083 Thu, 16 Jul 2026 14:56:27 +0100 @stu You’re absolutely right, A/B testing isn’t appropriate for many businesses – you need tonnes of traffic and conversions in the first place in order to have any hope of a statistically significant result. However, A/B testing is just one method of helping make better decisions – sure, it’s the gold standard (if done right) but there is a… Read more

In reply to - Sandip Amlani posted an update in the group All Members

Last stage of the marketing flywheel, and my specialist subject if I ever went on Mastermind.

Most optimisation advice starts with “test more things”. But […]

]]> 942e3a76c00829177748a2a37ef570a4 Sandip Amlani posted an update in the group All Members: Last stage of the marketing flywheel, and my […] https://members.signalbizhub.co.uk/news-feed/p/8023/ Tue, 14 Jul 2026 14:23:19 +0100 Last stage of the marketing flywheel, and my specialist subject if I ever went on Mastermind.

Most optimisation advice starts with “test more things”. But I urge you not to jump straight to solutions. Figure out where the biggest problems are first.

The graphic below shows the research toolkit. It runs from quantitative data (what’s happening)…

Read more

]]> 2 7360ff0082cfde5299808dc19a53f0c8 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7805/#acomment-8022 Tue, 14 Jul 2026 14:06:57 +0100 @sharroneklo Good on you. These are hard calls to take, but your time’s precious and it can even be a metric in its own right. Only stick with something as long as it’s actually serving you.

In reply to - Sandip Amlani posted an update in the group All Members

Every business has a dashboard with numbers on it. Most of those numbers aren’t going to change what you do tomorrow.

LinkedIn impressions doubled this […]

]]> 9bdf6c8d0944e3c4da4ac5af7088bcf2 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7805/#acomment-7831 Wed, 08 Jul 2026 16:32:38 +0100 @stu If clients audited their business dashboards the way you audit your life, I’d be out of business by Christmas 😂

In reply to - Sandip Amlani posted an update in the group All Members

Every business has a dashboard with numbers on it. Most of those numbers aren’t going to change what you do tomorrow.

LinkedIn impressions doubled this […]

]]> 3451ad132dde1c8ab7b9adc154a447bd Sandip Amlani posted an update in the group All Members: Every business has a dashboard with numbers on it. Most […] https://members.signalbizhub.co.uk/news-feed/p/7805/ Wed, 08 Jul 2026 12:11:59 +0100 Every business has a dashboard with numbers on it. Most of those numbers aren’t going to change what you do tomorrow.

LinkedIn impressions doubled this week. Are you doing anything different tomorrow? Probably not.

Qualified enquiries dropped 40%. Are you doing anything different tomorrow? Probably yes.

That’s the test.

Look at your…

Read more

]]> 6 9472f800a27cc5a11e38c06d607d43a9 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7697/#acomment-7762 Tue, 07 Jul 2026 09:48:51 +0100 @stu This is something I’ve gone back and forth on since day one of stasrting my business! I’m a solopreneur who brings in specialists when the work needs it, so I could just as easily say “we”. For me it comes down to what you’re actually selling. I’m selling my skills and judgement. It’s my read on the problem, my perspective and, frankly,… Read more

In reply to - Sandip Amlani posted an update in the group All Members

You can get your audience, message and channels right. If the copy on the website doesn’t work at the point of decision, the rest is wasted.

Most founders […]

]]> 45a386b57a14dde1a73f1bd50704c02d Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7697/#acomment-7716 Thu, 02 Jul 2026 15:37:53 +0100 @sharroneklo #5 is definitely up there – nobody cares about features or a back story, they just want to know you can solve a genuine problem they have!

In reply to - Sandip Amlani posted an update in the group All Members

You can get your audience, message and channels right. If the copy on the website doesn’t work at the point of decision, the rest is wasted.

Most founders […]

]]> a1ac6fe45f269bc96b4dced8139357b9 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7697/#acomment-7699 Thu, 02 Jul 2026 08:46:28 +0100 Cheers Lisa. I see copywriting is central to what you do. Which of these seven do you think most people trip up on? My money’s on 4 😊

In reply to - Sandip Amlani posted an update in the group All Members

You can get your audience, message and channels right. If the copy on the website doesn’t work at the point of decision, the rest is wasted.

Most founders […]

]]> 015990af8ae2abe343b205f5edd734cd Sandip Amlani posted an update in the group All Members: You can get your audience, message and channels right. […] https://members.signalbizhub.co.uk/news-feed/p/7697/ Thu, 02 Jul 2026 08:30:04 +0100 You can get your audience, message and channels right. If the copy on the website doesn’t work at the point of decision, the rest is wasted.

Most founders pay for a CMS and a designer, then write the copy themselves. That’s often why the site doesn’t convert as it should.

Here’s seven things worth testing your homepage against.

  1. Sound like a…

Read more

]]> 7 9e699001f256c48a765265e97908c015 Sandip Amlani posted an update in the group All Members: Every week there's a new channel you should […] https://members.signalbizhub.co.uk/news-feed/p/7545/ Wed, 17 Jun 2026 15:24:43 +0100 Every week there’s a new channel you should “definitely” be on.

But the clients I see making real progress aren’t on more channels. They’re on fewer, and going deeper.

Pick 2 or 3 where your ICP actually pays attention. Drop the rest.

Here’s an audit to do it honestly.

Tick mentally as you read. Drop your top 3 in the comments — happy to respond…

Read more

]]> 1 138f23fef81f06c7d46ccc1b320cebd2 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7520/#acomment-7531 Tue, 16 Jun 2026 11:23:20 +0100 https://www.linkedin.com/posts/sandip-amlani_visibility-used-to-be-a-bribe-now-it-feels-share-7472585123385937920-ayUj/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY

In reply to - Claire Carter posted an update in the group All Members

Happy Tuesday!

Please share your LinkedIn post links here between 11:00 am and 11:30 am. Then, from 11:30 am to 1:00 pm, take some time to like, […]

]]> 64ee6fe19aea073f529218ae19c7ab10 Sandip Amlani posted an update in the group All Members: Your messaging isn't just a bunch of words on your […] https://members.signalbizhub.co.uk/news-feed/p/7476/ Wed, 10 Jun 2026 17:33:29 +0100 Your messaging isn’t just a bunch of words on your website. It needs to talk directly to your target audience by clearly defining the problem you solve for them.

Stewart Butterfield, founder of Slack — the messaging platform — said this to his team just before Slack’s public preview launch in 2013:

“We are unlikely to sell ‘a group chat system’…

Read more

]]> 0 75f3641abb1ea44375bfe2bc2e58fd8d Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7377/#acomment-7408 Sun, 07 Jun 2026 15:33:56 +0100 @sl007 Simon, thank you, really good of you to say so. Glad it was useful. Drop back in any Thursday if there’s something else you want to dig into!

In reply to - Stuart Morrison posted an update in the group All Members

@Sandip and I just chatted in his weekly surgery about marketing and he’s really given me stuff to think about – cemented some of my “ideas” and […]

]]> 5262839b64df1955ad5573e5a0691062 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7377/#acomment-7392 Thu, 04 Jun 2026 15:18:45 +0100 Stuart, that genuinely made my day, thank you!

The free taster is indeed something I offer (would have been awkward if I didn’t, eh Stuart 😄). So do feel free to reach out if you want a chat, or just jump on my Growth Engine office hours call, every Thursday at 10am.

https://meet.google.com/wwk-zdgj-eke

Sandip

In reply to - Stuart Morrison posted an update in the group All Members

@Sandip and I just chatted in his weekly surgery about marketing and he’s really given me stuff to think about – cemented some of my “ideas” and […]

]]> f35df7df01c7a5e9f092d78f4bb7940a Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7318/#acomment-7359 Tue, 02 Jun 2026 15:20:30 +0100 @signal-emma ha, sorry – prospecting tools like Apollo help you identify companies to target your ICP (Ideal Customer Profile) as well as individuals within those companies (Personas). It also allows you to see if those companies have been researching certain topics / services that are relevant to you.

You can see the “Buying Intent” I’ve… Read more

In reply to - Sandip Amlani posted an update in the group All Members

Most founders I ask answer one of two ways.

Too broad: E.g. “Small businesses.” “B2B companies.” “Anyone who needs what we do.”
If it could be anyone, […]

]]> c9890586ec4e5da9069eae52e882bd80 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7318/#acomment-7351 Tue, 02 Jun 2026 14:31:14 +0100 @signal-emma Yup – good catch, I’ve updated the post to reflect 🙂

In reply to - Sandip Amlani posted an update in the group All Members

Most founders I ask answer one of two ways.

Too broad: E.g. “Small businesses.” “B2B companies.” “Anyone who needs what we do.”
If it could be anyone, […]

]]> 2ce29c59b793963fef3b35d56b0d331a Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7318/#acomment-7350 Tue, 02 Jun 2026 14:29:29 +0100 @signal-emma Yes, it’s one that a lot of people don’t think about but exactly the kind of targeting that increases your chance of success. Most prospecting tools include a “Buying Intent” filter that can help find your ICP

In reply to - Sandip Amlani posted an update in the group All Members

Most founders I ask answer one of two ways.

Too broad: E.g. “Small businesses.” “B2B companies.” “Anyone who needs what we do.”
If it could be anyone, […]

]]> c532f4d28e6d3828ba1e6c251f678619 Sandip Amlani posted an update in the group All Members: Most founders I ask answer one of two ways.Too broad: E.g. […] https://members.signalbizhub.co.uk/news-feed/p/7318/ Tue, 02 Jun 2026 09:31:56 +0100 Most founders I ask answer one of two ways.

Too broad: E.g. “Small businesses.” “B2B companies.” “Anyone who needs what we do.”
If it could be anyone, it speaks to no one.

Narrow but generic: E.g. “SME founders in the UK.” “Marketing directors at mid-market companies.”
Better, but that’s a job title, not a person with a problem to solve.

What…

Read more

]]> 8 308e43b0375400304502749f6f7e38ce Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7266 Thu, 28 May 2026 15:53:23 +0100 @stu Love it! Nailed the WHO, WHAT and HOW in one succinct sentence 💪

In reply to - Sandip Amlani posted an update in the group All Members

Can you write your marketing strategy in one sentence. If you can’t get it on a Post-it, your team probably can’t act on it either.

I’ve been asking […]

]]> 9526dd3a202f625534a69109b2615830 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7253 Thu, 28 May 2026 12:14:38 +0100 @Janica R Going through a business model change is exactly when the Post-it gets hard, because everything’s in flux and you’re rewriting the sentence as you go. The fact you think you’ve landed it is a good sign.

Go on then, what’s the sentence? Drop it here if you’re happy to. If it immediately lands with us cold, it’ll land with a prospect.

— Sandip

In reply to - Sandip Amlani posted an update in the group All Members

Can you write your marketing strategy in one sentence. If you can’t get it on a Post-it, your team probably can’t act on it either.

I’ve been asking […]

]]> 0ea7c4bbe9453aef70ecb174d91d4c1d Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7247 Wed, 27 May 2026 18:57:11 +0100 Josephine, that’s a really common pattern and, honestly, the gap between “I can explain it in 20 minutes” and “I can say it in one sentence” is usually where the real work sits. And it’s more about being honest with yourself about who you’re best for and what specifically shifts for them rather than any cutsie copywriting.

If you want to think… Read more

In reply to - Sandip Amlani posted an update in the group All Members

Can you write your marketing strategy in one sentence. If you can’t get it on a Post-it, your team probably can’t act on it either.

I’ve been asking […]

]]> 651f14e08d48954e58f7eef66284111c Sandip Amlani posted an update in the group All Members: Can you write your marketing strategy in one sentence. […] https://members.signalbizhub.co.uk/news-feed/p/7240/ Wed, 27 May 2026 09:40:42 +0100 Can you write your marketing strategy in one sentence. If you can’t get it on a Post-it, your team probably can’t act on it either.

I’ve been asking founders this for years and the answers fall into three rough buckets:

  1. Confident, specific, repeatable — “We help [X type of business] do [specific outcome] through [specific channel]”
  2. Vague — “We…

Read more

]]> 7 72ba7e3d01cf55119ee284e875bba8cb Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7005/#acomment-7048 Fri, 15 May 2026 12:11:30 +0100 @clairesignalbizhub-com Well, I am a Conversion Rate Optimisation geek so I’ll always default to that way of thinking! You’re right though, more marketing isn’t the answer, it’s more of the right marketing for your business. And that’s the bit that can be hard to nail.

In reply to - Sandip Amlani posted an update in the group All Members

Most founders I speak to know their marketing could be sharper, but can’t quite put their finger on where the weak link is. Strategy? Audience? […]

]]> a70d742a2d4ee92a9718addcf461a1f5 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/7005/#acomment-7008 Thu, 14 May 2026 09:47:40 +0100 @sl007 Absolutely Simon, go ahead 👍🏾

In reply to - Sandip Amlani posted an update in the group All Members

Most founders I speak to know their marketing could be sharper, but can’t quite put their finger on where the weak link is. Strategy? Audience? […]

]]> b9993e65d59c8097ba9564afd76d2553 Sandip Amlani posted an update in the group All Members: Most founders I speak to know their marketing could […] https://members.signalbizhub.co.uk/news-feed/p/7005/ Thu, 14 May 2026 08:07:00 +0100 Most founders I speak to know their marketing could be sharper, but can’t quite put their finger on where the weak link is. Strategy? Audience? Message? Measurement? It all blurs together when you’re in the weeds.

So I’ve built something to help.

The Marketing Maturity Scorecard takes about 5 minutes and scores you across the seven stages of…

Read more

]]> 5 1122d24886695a8db9250a47e953a008 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/6766/#acomment-6773 Tue, 14 Apr 2026 10:15:17 +0100 Here’s mine: https://www.linkedin.com/posts/sandip-amlani_fractionalmarketing-meaningfulwork-burnout-activity-7445424974795993088-sZAH?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY

In reply to - Claire Carter posted an update in the group All Members

Happy Tuesday!

Please share your LinkedIn post links here between 11:00 am and 11:30 am. Then, from 11:30 am to 1:00 pm, take some time to like, […]

]]> 9730faea0bcd29bb5fa3f56bc95d3d2a Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/6656/#acomment-6663 Tue, 24 Mar 2026 12:45:10 +0000 Here’s mine: https://www.linkedin.com/posts/sandip-amlani_these-were-experts-that-advised-us-to-do-ugcPost-7442189047046983681-mYF3?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY

In reply to - Emma Selby *Flexspace Operator* posted an update in the group All Members

Linked In POD – its here again!

Happy Tuesday!

Please share your LinkedIn post links here between 11:00 am and 11:30 am. Then, from […]

]]> 5acf565d5f428f0dd4a6778e74fa9f5c Sandip Amlani updated their profile https://members.signalbizhub.co.uk/news-feed/p/6625/ Mon, 16 Mar 2026 08:55:19 +0000 0 3bbb870e3a2ffe737e7b89aae614fadd Sandip Amlani updated their profile https://members.signalbizhub.co.uk/news-feed/p/6623/ Sun, 15 Mar 2026 19:22:57 +0000 0 be204356e6580f463adcc7c7d7109040 Sandip Amlani posted a new activity comment https://members.signalbizhub.co.uk/news-feed/p/6611/#acomment-6616 Tue, 10 Mar 2026 11:13:30 +0000 Here’s mine – it’s a a couple of weeks old but decent enough to promote again (even if I do say so myself!): https://www.linkedin.com/posts/sandip-amlani_ai-isnt-replacing-your-craft-ugcPost-7431740096665698306-4aM9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY

In reply to - Emma Selby *Flexspace Operator* posted an update in the group All Members

Happy Tuesday!

Please share your LinkedIn post links here between 11:00 am and 11:30 am. Then, from 11:30 am to 1:00 pm, take some time to […]

]]> c78c6262ba85c552d60383a16d10b966 Sandip Amlani updated their profile https://members.signalbizhub.co.uk/news-feed/p/6503/ Sat, 28 Feb 2026 00:52:18 +0000 0 2028b7472cca6c45736b2ab9a1ceca47 Sandip Amlani changed their profile photo https://members.signalbizhub.co.uk/news-feed/p/6502/ Fri, 27 Feb 2026 17:23:35 +0000 0 e268f8cf21de88c8ebcd9f58fede45dd Sandip Amlani updated their profile https://members.signalbizhub.co.uk/news-feed/p/6501/ Fri, 27 Feb 2026 17:07:51 +0000 0