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	<title>SiGNAL My BiZHUB | Sandip Amlani | Activity</title>
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7266</link>
				<pubDate>Thu, 28 May 2026 15:53:23 +0100</pubDate>

									<content:encoded><![CDATA[<p><span class="atwho-inserted"><a class='bp-suggestions-mention' data-bb-hp-profile='254444691' href='https://members.signalbizhub.co.uk/members/1b7b0965/' rel="nofollow">@stu</a></span> Love it! Nailed the WHO, WHAT and HOW in one succinct sentence &#x1f4aa;</p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/ccf4e362/" data-bb-hp-profile="254445218" rel="nofollow">Sandip Amlani</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p>Can you write your marketing strategy in one sentence. If you can&#8217;t get it on a Post-it, your team probably can&#8217;t act on it either.</p><p>I&#8217;ve been asking [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7253</link>
				<pubDate>Thu, 28 May 2026 12:14:38 +0100</pubDate>

									<content:encoded><![CDATA[<p><span class="atwho-inserted">@Janica R</span> Going through a business model change is exactly when the Post-it gets hard, because everything&#8217;s in flux and you&#8217;re rewriting the sentence as you go. The fact you think you&#8217;ve landed it is a good sign.</p>
<p>Go on then, what&#8217;s the sentence? Drop it here if you&#8217;re happy to. If it immediately lands with us cold, it&#8217;ll land with a prospect.<br />
<br />— Sandip</p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/ccf4e362/" data-bb-hp-profile="254445218" rel="nofollow">Sandip Amlani</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p>Can you write your marketing strategy in one sentence. If you can&#8217;t get it on a Post-it, your team probably can&#8217;t act on it either.</p><p>I&#8217;ve been asking [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7247</link>
				<pubDate>Wed, 27 May 2026 18:57:11 +0100</pubDate>

									<content:encoded><![CDATA[<p>Josephine, that&#8217;s a really common pattern and, honestly, t<span>he gap between &#8220;I can explain it in 20 minutes&#8221; and &#8220;I can say it in one sentence&#8221; is usually where the real work sits. And it&#8217;s more about being honest with yourself about who you&#8217;re best for and what specifically shifts for them rather than any cutsie copywriting.</span><br />
<br />
If you want to think&hellip;<span class="activity-read-more" id="activity-read-more-7247"><a href="https://members.signalbizhub.co.uk/news-feed/p/7240/#acomment-7247" rel="nofollow"> Read more</a></span></p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/ccf4e362/" data-bb-hp-profile="254445218" rel="nofollow">Sandip Amlani</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p>Can you write your marketing strategy in one sentence. If you can&#8217;t get it on a Post-it, your team probably can&#8217;t act on it either.</p><p>I&#8217;ve been asking [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani posted an update in the group All Members: Can you write your marketing strategy in one sentence. [&#133;]</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7240/</link>
				<pubDate>Wed, 27 May 2026 09:40:42 +0100</pubDate>

									<content:encoded><![CDATA[<p>Can you write your marketing strategy in one sentence. If you can&#8217;t get it on a Post-it, your team probably can&#8217;t act on it either.</p>
<p>I&#8217;ve been asking founders this for years and the answers fall into three rough buckets:</p>
<ol>
<li>Confident, specific, repeatable — <em>&#8220;We help [X type of business] do [specific outcome] through [specific channel]&#8221;</em></li>
<li>Vague — <em>&#8220;We&hellip;</em></li>
</ol>
<p><span class="activity-read-more" id="activity-read-more-7240"><a href="https://members.signalbizhub.co.uk/news-feed/p/7240/" rel="nofollow"> Read more</a></span></p>
]]></content:encoded>
				
									<slash:comments>7</slash:comments>
				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7005/#acomment-7048</link>
				<pubDate>Fri, 15 May 2026 12:11:30 +0100</pubDate>

									<content:encoded><![CDATA[<p><span class="atwho-inserted"><a class='bp-suggestions-mention' data-bb-hp-profile='254444720' href='https://members.signalbizhub.co.uk/members/37fc108b/' rel="nofollow">@clairesignalbizhub-com</a></span> Well, I am a Conversion Rate Optimisation geek so I&#8217;ll always default to that way of thinking! You&#8217;re right though, more marketing isn&#8217;t the answer, it&#8217;s more of the right marketing for your business. And that&#8217;s the bit that can be hard to nail.</p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/ccf4e362/" data-bb-hp-profile="254445218" rel="nofollow">Sandip Amlani</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p>Most founders I speak to know their marketing could be sharper, but can&#8217;t quite put their finger on <em>where</em> the weak link is. Strategy? Audience? [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7005/#acomment-7008</link>
				<pubDate>Thu, 14 May 2026 09:47:40 +0100</pubDate>

									<content:encoded><![CDATA[<p><span class="atwho-inserted"><a class='bp-suggestions-mention' data-bb-hp-profile='254445130' href='https://members.signalbizhub.co.uk/members/7edc65d6/' rel="nofollow">@sl007</a></span> Absolutely Simon, go ahead &#x1f44d;&#x1f3fe;</p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/ccf4e362/" data-bb-hp-profile="254445218" rel="nofollow">Sandip Amlani</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p>Most founders I speak to know their marketing could be sharper, but can&#8217;t quite put their finger on <em>where</em> the weak link is. Strategy? Audience? [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani posted an update in the group All Members: Most founders I speak to know their marketing could [&#133;]</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/7005/</link>
				<pubDate>Thu, 14 May 2026 08:07:00 +0100</pubDate>

									<content:encoded><![CDATA[<p>Most founders I speak to know their marketing could be sharper, but can&#8217;t quite put their finger on <em>where</em> the weak link is. Strategy? Audience? Message? Measurement? It all blurs together when you&#8217;re in the weeds.</p>
<p>So I&#8217;ve built something to help.</p>
<p>The <strong>Marketing Maturity Scorecard</strong> takes about 5 minutes and scores you across the seven stages of&hellip;</p>
<p><span class="activity-read-more" id="activity-read-more-7005"><a href="https://members.signalbizhub.co.uk/news-feed/p/7005/" rel="nofollow"> Read more</a></span></p>
]]></content:encoded>
				
									<slash:comments>5</slash:comments>
				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6766/#acomment-6773</link>
				<pubDate>Tue, 14 Apr 2026 10:15:17 +0100</pubDate>

									<content:encoded><![CDATA[<p>Here&#8217;s mine: <a target='_blank' href="https://www.linkedin.com/posts/sandip-amlani_fractionalmarketing-meaningfulwork-burnout-activity-7445424974795993088-sZAH?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY" rel="nofollow">https://www.linkedin.com/posts/sandip-amlani_fractionalmarketing-meaningfulwork-burnout-activity-7445424974795993088-sZAH?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY</a></p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/37fc108b/" data-bb-hp-profile="254444720" rel="nofollow">Claire Carter</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p><strong>Happy Tuesday!</strong></p>

<p>Please share your LinkedIn post links here <strong>between 11:00 am and 11:30 am</strong>. Then, from <strong>11:30 am to 1:00 pm</strong>, take some time to <strong>like, [&hellip;]</strong></p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6656/#acomment-6663</link>
				<pubDate>Tue, 24 Mar 2026 12:45:10 +0000</pubDate>

									<content:encoded><![CDATA[<p>Here&#8217;s mine: <a target='_blank' href="https://www.linkedin.com/posts/sandip-amlani_these-were-experts-that-advised-us-to-do-ugcPost-7442189047046983681-mYF3?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY" rel="nofollow">https://www.linkedin.com/posts/sandip-amlani_these-were-experts-that-advised-us-to-do-ugcPost-7442189047046983681-mYF3?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY</a></p>
<p></p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/b76adcca/" data-bb-hp-profile="254444633" rel="nofollow">Emma Selby *Flexspace Operator*</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p><b>Linked In POD &#8211; its here again! </b></p><p><strong>Happy Tuesday! </strong></p><p>Please share your LinkedIn post links here <strong>between 11:00 am and 11:30 am</strong>. Then, from [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani updated their profile</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6625/</link>
				<pubDate>Mon, 16 Mar 2026 08:55:19 +0000</pubDate>

				
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				<title>Sandip Amlani updated their profile</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6623/</link>
				<pubDate>Sun, 15 Mar 2026 19:22:57 +0000</pubDate>

				
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				<title>Sandip Amlani posted a new activity comment</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6611/#acomment-6616</link>
				<pubDate>Tue, 10 Mar 2026 11:13:30 +0000</pubDate>

									<content:encoded><![CDATA[<p>Here&#8217;s mine &#8211; it&#8217;s a a couple of weeks old but decent enough to promote again (even if I do say so myself!): <a target='_blank' href="https://www.linkedin.com/posts/sandip-amlani_ai-isnt-replacing-your-craft-ugcPost-7431740096665698306-4aM9?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY" rel="nofollow">https://www.linkedin.com/posts/sandip-amlani_ai-isnt-replacing-your-craft-ugcPost-7431740096665698306-4aM9?utm_source=share&#038;utm_medium=member_desktop&#038;rcm=ACoAAAAIKGUBfvlLIEgc5Umfnr1YU6tCMt1UDUY</a></p>
				<strong>In reply to</strong> -
					<a href="https://members.signalbizhub.co.uk/members/b76adcca/" data-bb-hp-profile="254444633" rel="nofollow">Emma Selby *Flexspace Operator*</a> posted an update in the group <a href="https://members.signalbizhub.co.uk/groups/all-members/" data-bb-hp-group="1016" rel="nofollow">All Members</a> <p><strong>Happy Tuesday!</strong></p><p>Please share your LinkedIn post links here <strong>between 11:00 am and 11:30 am</strong>. Then, from <strong>11:30 am to 1:00 pm</strong>, take some time to [&hellip;]</p>					]]></content:encoded>
				
				
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				<title>Sandip Amlani updated their profile</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6503/</link>
				<pubDate>Sat, 28 Feb 2026 00:52:18 +0000</pubDate>

				
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				<title>Sandip Amlani changed their profile photo</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6502/</link>
				<pubDate>Fri, 27 Feb 2026 17:23:35 +0000</pubDate>

				
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				<title>Sandip Amlani updated their profile</title>
				<link>https://members.signalbizhub.co.uk/news-feed/p/6501/</link>
				<pubDate>Fri, 27 Feb 2026 17:07:51 +0000</pubDate>

				
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